Development Goals and the cool factor

Development Goals and the Cool Factor

When you think about it, we all want to be cool. Women wear painful high heels to look good, men wrap a noose (tie) around our neck to feel powerful. Fashion trumps comfort when we head out on the town. We upgrade our phone, not because it is broken but because it is a generation behind the latest and greatest. That is why your development goals also need to be super-cool.

We all know it is somewhat ridiculous, vain and self-centred … and totally human. This is a universal feeling for everyone on the planet. That everyone, also includes the materially poor. 

That is why international aid programs that allow people to feel cool – work a lot better than those that just pay attention to a problem.

Why Cool Matters (a lot)

Programs are started every day in places where there is perpetual poverty. They might be started by well-meaning outsiders who see the horrible states of infection of malaria, or STIs and want to change the terrible stats of unemployment.

Even as outsiders, we KNOW these are the major issues that the community wants to face.

But, when we jump in gung-ho-style with our great solutions, we are shocked by the lack of interest.

Local people know that the problem exists, they might even agree with your solution, but it is frustrating to find out that people won’t just quickly change everything just because you told them to.


That’s when we can blame the people.

We can focus on the people who are not doing what we say they should do. We grow mad at how they are not contributing to the success of our program. Unchecked, this can lead to a racist sense of superiority. “My development goals would have totally worked if they had just listened to me!”

It is easy to forget that the problem may be more complex than our simple solution. An example might be a lot closer (and uncomfortable) than you think.

In fact, we deal with the exact same issue at home.


A human-sized problem

At home we also have serious problems. To name a few, obesity, depression, heart disease and diabetes are all fine examples.

We also have unlimited information to cure those problems.

  • Fashion magazines and Hollywood celebrities promise miracle cures
  • Your doctor will always advise you to try and lose that 20 lbs …
  • Entire forests have been harvested to write up peer-reviewed studies about better nutrition.

There is no lack of information about the problem and what we need to do.


The Solution is not the Solution

In the end, everyone knows we should “eat less and exercise more” and many (not all) of our health problems would disappear overnight.

But knowing the solution and doing the solution are different things

Shame and guilt doesn’t work to get people to change, it is hard to keep motivated to eat less and exercise more

So where does it work?

If you convince people to get together in a cool new gym. When you make it a club, a place to meet friends and listen to good music. When you gather people together in community … something interesting happens.

The side-effect is that by making it fun to gather together, you can watch a bunch of those health problems start to disappear.

People say they want to lose weight and be healthy, but they are much more interested in being part of  movement and a community.

To be in the ‘in-group’.


If you want your development goals to work … don’t forget to be cool.

Interested? Intrigued? I was inspired by this article and you might want to check it out:…/turning-maslow-s-hierarchy-on-its-head…

Think that the guy in post pic looks super fly? I bet you will like this short 5 min documentary by Guiness:


Do you think that fashion impacts the success of your development goals or not?

Bob Geldof is Pimping the Poor

Bob Geldof is Pimping the Poor.

“Do they know it’s Christmas?” That is the lyric of the Bob Geldof song. The song he sang with a bunch of celebrities 30 years during the BandAid concert to raise funds and awareness about starving people in Africa. He is trying to do it again for Ebola but this time lots of people are telling him that he should know better than pimping the poor.

In 1984 Bob Geldof decided to tell people about one of the greatest disasters of his time. The famine in Ethiopia was staggering and countless people were dying. Bob raised an amazing amount of money for a problem that the world was trying hard to ignore. I have to heartily applaud him.

The problem is that he is trying to do it again.

Why is this a problem? There is still a need. Poverty and disease are still problems. The West/North/Developed world still has no clue about Africa and needs to be made aware (my recent experiment proved that point)

Bob you asked if Africans know it is Christmas?

Coptic Christians in Egypt (an African nation) recall that Jesus spent his first two birthdays in Africa. There are 2.5 times more Christians in Nigeria alone than the entire population of Canada. In fact, the majority religion of many African nations is Christianity. I dare say that they all know about Christmas. Bob, the song sure sounds condescending.

“where nothing ever grows, no rain or rivers flow, do they know it’s Christmas at all?”

Bob I know you didn’t start BandAid to educate Africans about December 25 on the calendar. You sang the song to collect money for a country of starving people and you succeeded. Shouldn’t I just thank you and move on? So much good came out of it!

A lot has changed since that first song.

What is the last image you remember from a charity that works with the poor? If they work in Africa it might be a poor black kid and his mother in front of a dirty hovel of a house. A white person stands there with a gift in hand and the child’s face lights up with a tremendous smile.

The irony is that donors give a lot of money because of those kind of pictures. Aid agencies know this and take more of those kinds of pictures. This ultimately means they  make money from the exploitation of children and women.

Mr. Geldof, it is called poverty porn.

Or pimping the poor. And as offensive as those terms sound, it is even more offensive to be made to feel like you are the needy subject of pity. An agency in Norway gives ‘awards‘ out to the worst offenders of this kind of advertising. We need to stop this kind of thinking.

Mr. Geldof, the world has changed since you first sang that song. Aid work has come a long way. Development workers have tried to get rid of the earlier paternalism that lead them to fixing other people. Some people have discovered that people in Africa are not a single faceless needy horde. I appreciate the first time you sang us the song, but it is time for a change.

Pimpin’ ain’t easy.

It is really easy is to criticize others. I find it a lot easier to find fault with someone else than to create something better. Bob, I don’t want to be your critic because it is the boring way to avoid the adventure of getting involved. I don’t ever want to stand by and take shots, or worse, make snide comments about you in a poorly read blog.

I also don’t have your ability to call even one artist, let alone pull an international cadre of superstars together. I don’t have anyone’s phone numbers. But Bob, I do think you still could do something that might make a real difference. Here is my unsolicited advice.

How to Stop Pimping the Poor

Bob Geldof if this ever reaches you, I think your motive is probably right but you need to reconsider your method. Think about your own life. At your personal poorest would you have wanted to be described as a “victim of poverty” or would you rather be seen as an “aspiring talented musician”? The same goes for everyone.  Don’t describe people by what they don’t have or don’t know, rather describe them by what they hope to be.

If you wouldn’t want it said about yourself and your kids don’t say it about African mothers and fathers and their kids.

  • Pull off the BandAid fast (it hurts less) and use the old song but co-opt it. Be subversive. Reverse the storyline.
  • Show Africans in positions of power and have them sing as ridiculous a song to all of your celebrities.
  • Have fun with the fact that the 30-year-old song is maudlin tripe.
  • Let everyone know you are in on the joke.
  • … and yes, please raise a tonne of money, we need you to use the drawing power of your A-list celebrity friends. I will be first in line to donate.

In short. Please Exploit the song. Not the Africans.

Thanks for listening Bob.

If you could talk to Bob Geldof, what creative advice would you give him?

Mark Crocker

I knew people would be upset, but you will NEVER guess what made people mad.

Last week I started up a war. I wrote a controversial post about the country of Africa and said that due to bad press because of the Ebola media hoopla, I was going to share some “lesser known facts” so people could understand the ‘real Africa’. I wrote a blog post. A lot of people complained when I said Africa is a country. It struck a nerve.

The Country of Africa

So why did I say that Africa is a country when I knew it was not true? It was all a joke of course. I know that Africa is an ancient city-state stretched along an enormous archipelago of 15 large and hundreds of smaller islands just off the western coast of India. For reference purposes, I have included a quick sketch of that fabled land (not to scale):

Africa is a country
A map of the Country of Africa

Why did I write the post? I had some noble reasons: I wanted to break stereotypes, stop the ‘poor African’ storyline, and to share a conversation with a wide audience, the same conversation I have shared with plenty of Africans  over the years.

I also wrote the article to have a little fun and I figured more people might read it.

There was a method to the madness, but if I am honest, it wasn’t until I saw the comments on Facebook or Twitter that I really understood what I had written. In the middle of the backlash one small niggling fact really stuck out for me. I learned a lot from it.



First of all, if you missed it, go read it and then come back here. I can wait.

In my post I tried to give plenty of cues that I was writing satire. I kept repeating that Africa is a country, and then wrote something else equally silly. Most caught the hints. If you were just skim-reading you may have missed what I was trying to say. Here are the clues I tried to leave:

  • I gave my article a sensational over-the-top title like the headlines that flood my Facebook stream.
  • I made sure that every single sentence I wrote was ridiculous or wrong, or both.
  • I made up absurd facts. Some were so crazy I thought that I had gone too far.
  • I used the most condescending language I could think of
  • I made up senseless quotes from imaginary people.
  • Each of my links in the post actually told the exact opposite story.
  • I kept the ruse going. I played an arrogant jerk or a clueless idiot in my Facebook responses when people reacted.
The Country of Africa
“up to your usual jackassery”

Africa is a Country: The reaction

I got a lot of confusing “WTF!?!” type responses. A number of people tried to correct my uninformed facts. But I must say that I was personally surprised by one little thing. Most people would only scold me about the error of my title. Again and again I was told:

“Africa is a continent, not a country!”

I was surprised that with all the dumb things I said about Africa, people were mostly concerned about my geography. They ignored the bigger picture. No one questioned my condescending tone about the needy people in Africa waiting for a brave hero from the west. People were fine with the thought that volunteers should go to Africa to hold babies and give away stuff. Or that an African’s favourite sport was war. No one challenged those statements.


I am not sure, but I have suspicions. Most people got the joke of course (many Africans loved it!). But for others I wonder if it has a lot to do with how we have grown up thinking about Africa, or maybe it is about reverse racism where we elevate people unrealistically. I don’t know. All I know is that I am sure glad I wrote the article. I loved the reactions! It has definitely given me some ideas for future posts!

Enough serious reflection. Back to the funny!

One of my favourite recent videos comes from a  group of students in Norway. SAIH has made some hilarious videos about this way of thinking. Do yourself a favour and please watch this genius clip! Maybe Africa is a country you can visit to save a child?

Other videos from SAIH are here on their Radi-Aid page. They are so brilliant that the only fault I can find is that I jealously wish I could have made them.

Know any other great videos like this? Share the link-love and post them in the comments below!

Mark Crocker 

The second worst way to think about the poor. 

I was in the middle of a boring class and unfortunately I was the teacher.

My nightmare is to have too many people nod in agreement while I am speaking. If everyone already agrees with you, it feels comfortable like a warm hug on a sunny summer day. A great recipe if you are trying to have everyone enjoy a luxurious long nap.

Bloody terrible for a memorable teaching moment.


How do you think about the poor?

The people in front of me were preparing to get involved in poverty reduction. They figured that they knew more about poverty and travel than 90% of their friends and family and they were used to being the experts. They were not yet practitioners, but they knew the language, they understood the stats, they had made some visits. Everyone in the room identified with the poor. They felt their pain.

The problem was everyone in the room thought they already ‘got’ what I was teaching.

I was talking about how many people think about the poor. How we see their needs more than we see them as people. The students were nodding in agreement with me. It was terrible.

This is one of the toughest groups to train. People who quickly agree with you have invariably mentally checked out. I could read the thoughts coming from some of their heads, “I hope so-and-so is listening to this, THEY really need to understand!”

My friend Paul once taught me a technique I still use. Great teachers will occasionally create some tension and disagreements in the classroom. Everyone pays attention to an argument. The problem was that I couldn’t find someone to disagree with me. Everyone was being too agreeable – thus boring class.  Here is a hint, if you ever find yourself falling asleep in class, vehemently disagree with the prof. It will make the time go by a lot faster!

I felt like I was becoming the kind of teacher I hated –  a fool blathering about things everyone already knows.

As I tried to push people to think a little different about the poor, suddenly I caught a little break. A great student began to speak, she said “I understand the poor, I was recently spending time with some poor people and they began to complain about their poverty. So that’s when I told them “In many ways you are better off than me.’ …”

It was a perfect moment for a disagreement and I did. I responded. “Really!? If you really think that the poor are better off than you, go ahead and trade places”

How would you respond?

Would you trade places?

If you wouldn’t trade, then the poor people you are talking about are probably not really better off than you. Sure you may admire or even want some parts of their life or their community, but that is not the same as saying you are actually better off than me. That rings hollow.

That brings me to my point. The #1 worst way to think about the poor is that The poor are victims waiting for our help. Most international workers have learned how offensive and destructive this is.

The solution is not to try to think of the poor through the exact opposite lens. If you do, you will hit the #2 worst way to think about the poor. “The poor are magically noble.”  People who have worked with the poor for a short time will say things like:

  • The kindest person I ever met is homeless
  • The poor are so noble and super inspiring
  • The people in [insert poor country here] are the friendliest people you will ever meet!
  • On the street, they really know how to give


Is it true that the poor are inspiring?

Sure, sometimes, just like any group. But I am suspicious of any sweeping generalization. Places with extreme poverty also have people who want to manipulate and rip you off. Platitudes about the poor that ring hollow don’t help. The poor are not some second-coming of Gandhi, Buddha, Robin Hood and Jesus.

Stereotypes rip people off from real friendships
 Don’t get me wrong. I understand why people want to embiggen the poor. It comes out of a healthy wish to right the wrongs. To reverse the terrible tragedy of seeing the poor as hopeless and incompetent. But sharing any simple opinion about a huge community is not helpful even if it is tries to paint them in a noble light.

To deal with poverty we must stop all one-dimensional versions of the poor. Negative and positive. The people who make a difference in poverty are the people who see the poor as friends people. Actual friends people. Occasionally witty, sometimes annoying. Like your friend who is always late, the one your mom likes, the one who forgets your birthday, the one who always calls you to go for lunch at the exact right moment.

People we want to share our lives with. Real. People. Just like you or me.

Have you ever been guilty of talking about the poor in unhealthy noble terms? What has been the result?

Do not be the change you want to see

Have you ever tried to corral a group of friends and come up with a plan. What do we want for lunch? What movie do you want to see? Should we go camping for the long weekend?  It could be anything but when you get 5 or 6 friends together it gets tough to make a decision on something simple. Imagine something hard:

Hey friends, want to start a successful business together? “

Getting all your friends on the same page is not easy, add something as complicated as a new business and finding a way to agree just got a whole lot worse! That is why I think it is naïve and maybe even unhelpful when I hear people ask ‘why aren’t these poor people collecting together and collaborating to make their lives better’

Brendah on the right
Brendah on the right


“It’s naïve to say poor people should just collect together to make their lives better”

Liz is a woman I trained who is volunteering in Zambia. Energetic and adventurous only begins to describe this retired Dutch-direct woman. She started her work with a child program for a year and went back for a second year to continue with a group of 5-6 widows and single mothers. Her agenda was simple – Connections and support for the women. They would cook together and chat over a meal, sharing laughter and tears at the table.

As Liz walked deeper into the stories of her friends she saw the everyday hard decisions of poverty. She wanted to step in and lend a hand. She talked to the group and suggested that maybe they should start a business together. Liz had her retirement income and she thought she could swing a small loan.


Noble intentions.

When she told me the news I felt really uneasy. I have seen this kind of well-intentioned solution way too often. It usually ends in pain – for the donor and the recipients.

“Want to REALLY help? Give up on the romance that the #poor are waiting to hear your great idea.”

The idea is out there that no one in the village has thought of working together before and they need a visitor to arrive with plans for them to happily share a business together. This way of thinking romanticizes people. The local culture may certainly be a lot more collaborative than yours, but it sure doesn’t mean that they are all going into business together. Do you have the free time to find a group of five friends and start a new business? Think of how tough that would be.

  • What business do we start?
  • What do we need to buy?
  • Who is in charge?
  • Who does what?
  • How much do we chip in?
  • When can you work?
  • What’s fair?
  • Who bankrolls this?
  • Where will the profits go?

And another 1000 practical questions


Getting into business with friends is a recipe for complication.

I wanted to warn Liz about these questions, but since I was travelling all I had time for was to send her a strong email, written directly to her, asking her to hold on! I gave her some rushed quick points and asked if we could meet soon.

Liz told me that she read my email and suddenly saw the trouble she was getting into. She certainly didn’t want this project to end up totally dependent on the outsider. She wanted to change her plans but felt bad that she had already promised money. As a woman of strong faith she prayed and decided to lay her cards on the table.


She did something awful.

Liz opened up my email to her and read it to the group. When she told me this I felt terrible. I hadn’t known she was going to read my email out loud. I certainly would have written it differently if I knew I was directly communicating with her friends.

When Liz and I later talked, Liz laughed. She told me that my fears were unfounded. The meeting went really well. The women even told Liz that they had wanted to talk to her about the same questions that I had raised but they didn’t want to offend her. They liked her too much.

In the end Liz read my suggestion that the women start a savings group together. The women discussed and agreed. Each of them decided to pitch in a little each week, and at the end of the month one woman would get the cash, enough to fund a personal project.


Then Liz did something great!

Liz asked them to consider how much they could save each week and did something really helpful. She didn’t suggest an amount. The next time they met Liz discovered the women were saving double what she had assumed they could. They drew names and at the end of a month, Brendah received the group savings of $200. She immediately put it into buying more handbags to sell at her stall in the local market. No committee meetings. No profit-sharing. Just a hard-working woman who is building her business.

Every month, another woman receives her group savings cash and expands her own business. Some women are fixing their homes and shops, others are buying more stock to sell, others pay school fees and build up their sewing businesses. Community collaboration is vital for development. Unless it is the wrong kind (lead by an outsider)

Our solutions are easy – we think about them every day. Sustainability is hard. To be successful we must restrain ourselves. Maybe as outsiders we need “to not be the change we want to see in the community”

Did this post influence you? If so, tell me why in the comments below.

Mark Crocker 


PS. This is the email I wrote to Liz, unedited.

hi Liz,

thanks for the further detail … I love the heart you have to engage and appreciate the wealth of experience you have with the women in the room.
I want to give you some principles of a good project as this is a critical phase to begin well. There are many people who start these kinds of projects and the high majority of them fail.  I want you to succeed, so here are some principles to keep in mind.
  • i would encourage you NOT to be the one who holds the money and gives the loan.  Instead, I would do the training and ask if they would like to do a program like this.  the unspoken thought if you hold the money is that a foreigner needs to be involved to really make this work.  Good, sustainable development puts this back in the hands of the local people each and every time.
  • secondly, I would suggest it is very important that the project is owned by an individual, not the group.  If a group owns it, the group will commonly consider the project somewhat outside of themselves.  failure and success are not as important to a group as blame for the failure can be put on something outside of oneself.  the worst possible outcome would for the project to be seen as your project.  This is what we see with projects all over Africa … “That is Unicefs well..”, “That is ERDOs chicken farm…” for a project to be successful, it must be owned locally.  
  • Do not start them out.   Let the group build up savings together in order to build trust and anticipation – and most importantly long range project planning where there is a real risk for failure and lost money.  Even a failed project that is owned localy is good for a person, as they tend to be a lot more cautious with how they plan for the next opportunity. If failure is not a very real option, in such a way that it will affect the people personally, the project probably does not have local ownership.
  • Finally – realize that your suggestions are not suggestions.  As the richest person in the room, they are heard with Biblical weight.  IF Donald Trump ‘suggested‘ a business opportunity to you, you would probably pay very close attention and ignore your other plans, because you know that he is very financially successful. You are the Donald Trump to these women!
These concepts are not from me, but are the results of hundreds of thousands of others who are attempting this work around the world.  The principles I am suggesting are proven and I encourage you to slow the process to do the research on how to faciliate an implementation with the ladies you are partnering with.
In short:
1. you cannot be in charge of anything (suggesting a project to do, or even holding the money at your home)
2. have the individuals come up with individual plans (they can collect money together), and let the project fail or succeed
3. Dont suggest options – let people make up their own mind on what to do entirely.  fight the urge to suggest.

I am gone to Japan and Philippines for a few weeks, perhaps we can find a moment to chat after?

Mark Crocker


Did this post influence you? If so, tell me why in the comments below.

Only have $2 to help the poor? This might be the best way

I was training a group in Toronto. All of them were on their way overseas to go work in countries where poverty is the norm. They all want to help the poor. The question is what helps?

That’s when I surprised them with a strange social experiment.

I asked the group to do a crazy social experiment where they were to give away a toonie at a time to three unique people. They were not allowed to explain why, they simply had to give $2 to three separate people. To make it interesting they had to:
  • Give $2 to a person who is obviously economically poorer than you
  • Give $2 to a person who looks like they are at about the same economic level as you
  • Give $2 to a person who is obviously economically wealthier than you
Laughing a bit nervously, they fanned out across the city and bravely attempted. Later when we debriefed the experience I asked them how it went, I thought the responses were surprising!

The Poor

Everyone said that it was easy to give money to people who looked poorer than them. People simply gave to pan-handlers who were already asking for money. When they gave the $2, the people who received looked them in the eye and said thank-you or God Bless.
It was a pretty natural exchange. The gift felt good and kind.

The Same

The story changed when people tried to give money to people at the same economic level. People who were offered the money were guarded and surprised. The donors raised a few eyebrows. They were asked ”What is this for?” and “Why are you giving me this?”.
The general response was perplexed wonder and confusion. Recipients laughed and gave the givers a double-take, shaking their heads at the craziness of the situation. The gift felt odd.

The Rich

donation1It was when people tried to give money to the rich that things got really interesting. Flashes of irritation crossed people’s faces. Responses were quick and snappy, “No thanks” and “I don’t want this”. People walked away in a hurry, trying to avoid the giver.
In most cases it was almost impossible to give $2 to a rich person. The gift was an insult.

What does it mean to help the poor?

 Giving money is an exceptionally powerful act. When we give money to help the poor we are setting up a powerful relationship. Money is power. And the act of giving money conveys power to the giver. This relationship with money affects us in deep ways:
  • the giver is benevolent, the receiver should be grateful.
  • the giver is kind, the receiver is needy
  • the giver is good, the receiver should learn from them

Giving $2 to a homeless person reminds us that we are noble. We are re-affirmed and thanked.  When we disrupt this story (by giving money to the non-poor) we create tension. It breaks down this story. This is a good thing.


Poverty needs you in power.

If we continue to find immediate gratification by giving to an person who can thank us. We will continue to reinforce the power structure that poverty requires. Don’t believe me? Do one of two things:

  • Just go and try to give some money away to a rich person yourself.
  • Or sit on the corner and beg for money for 30 minutes

So what should you do with that $2 in your pocket the next time you want to help the poor? You may just try giving it to a person in a BMW. This kind of giving will change your perception of how money affects you as a giver just as much as it does the receiver.

Until we change how we give, we won’t be able to understand how others need to receive.

$2 per day per person, is the average of the national poverty lines for all developing countries.

Never believe that your $2 doesn’t make a difference. It makes a powerful difference in people’s lives.

Did this post intrigue you? If so, tell me why in the comments below.

Mark Crocker

A Poorly Kept Secret about Another Broken Well

Wells have been installed all over the world by organizations that collected donation money from people just like you. A lot of pictures are sent back home of the big celebration, unveiling of the plaque and congratulatory speeches. This is usually the last we hear of the well.

Job Well Done!

Another Broken Well

The problem is that the pumps were broken by some local kid and haven’t worked in years.

The first time I saw this kind of thing (and it is not that uncommon) I thought, what is wrong with these people? They have to walk for kilometres for water, often to polluted streams, and this pump is just sitting there at their doorstep – Why don’t they fix it?


Don’t they care?

If someone gives you a gift shouldn’t you keep it up?

That is a fairly obvious isn’t it? Is this some sort of moral deficiency or “cultural” issue … I tried to come up with all kinds of explanations. Most of them were convoluted and sort of racist, but over time I think I am starting to understand why.

The answer is the people did not realize the pump was theirs

In too many cases, no one knew who actually owned the pump. Sure it was given to ‘the community‘ but it was never clarified who that actually was. It is like the road in front of your house, it is “yours” But you don’t fill the potholes.

When it is given to everyone, it is given to no one.


No one owns the well.

Everyone else assumed someone else owned it. When the outsiders came in with the water in the first case it is usually enormously appreciated, but because no one actually owned the pumps, and no one collected money for maintenance, it meant that no one was in charge.

The pump is most commonly seen as a broken promise and a failed responsibility of the donating agency

Whenever I saw a broken well, I started to ask a simple question, “Whose well is this?” I had hoped to hear people tell me that this is “my well”. Instead I heard over and over that “this is the well of [insert name of your favourite development agency here]”.


Changing ownership

Why does the community think the well belongs to an outsider? Probably because an outsider brought it in and even though they most certainly told the local people it was theirs, words don’t mean as much as action.

And their actions clearly showed that this well was not theirs. At no point was the well actually given to anyone with an enforceable interest in maintaining the well.


 No thanks!

Consider if you were suddenly told by a friend, colleague or pastor that the work that they have done for the past year is now yours. And – “oh yeah, by the way, the money run out in 6 months so you need to make sure that you find a way to keep it going …” How would you feel?

You may feel a lot like many recipients around the world feel when they receive one of our projects. Sure, I like this project, but I like it as a user, a recipient, not an owner. Why are you trying to pass this time-consuming and expensive responsibility on to me?

  • When wells are given to a community and not to an owner (person or team)- no one owns the well.
  • If you form vague requests for maintenance schedules but avoid the plans for a person to make an income from his work – no one owns the well.

When there is no clear system in place, everyone expects that the company who brought the water will manage their investment, collect fees and repair the breakdowns.


If you don’t want another broken well

For a project to last in a community, the community must own it at all times. From long before the planning phase, to long after you are gone. How do you make sure of real ownership? Simple.

Don’t do the kinds of things that owners do.

If you dream it, plan for it, pay for it, manage it and sell it to the community … guess who the owner is? You, of course. Do something different instead, find out the dreams, plans, resources, management and promotion of the community and join what they are doing.

Have you ever been frustrated by a big waste of money?

Mark Crocker

89 reasons why you think about poverty the way you do

When I think of living out in the country, farm-life, the picture that comes to mind is of “Anne of Green Gables” and “Little House on the Prarie”. Those were the shows I watched as a kid. Sod-busters. Barn-raising. Ice cream socials and square dancing.

So when I think of village life I think of rustic, hard-working strapping men and women who may be poor, but by using their few resources they pull themselves up by hard work and gumption.

If there are any problems, they were solved in about 22 minutes – or 44 if it was a two part episode.

The first time I walked into an African village my perspective of the quaint village shifted.

Some things are similar.

A village in Africa is also filled with hard working men and women.

They are real people with full lives. They wake up everyday and get the job done. But the village there is very different than the village I learned about on TV. In a developing country, living in a village usually means you are poor.

Nothing wrong with being poor of course, but most people don’t want to stay that way.

What picture comes to your mind when you think village?

Pictures stick with us, sometimes for decades. For me it was the first time I went to Ethiopia, I knew the famine was long over, but those images during the 80’s were in my head. Of course that wasn’t the reality anymore when I went and so my perspective had to change.

How many pictures of Africa do you think you have seen? How many pictures of aid work? We have all seen 10’s of thousands of images of international aid workers.

What story do they tell?

I searched the web for pictures of people doing aid work and put 89 of those images together into this short slide show. Individually, each of the pictures probably tell a version of a story that is strangely different when you take them all together.

a perspective that was probably not intended …

Here is my suggestion.  Watch the video and ask yourself a question:

What is the story that is being told through this collection of pictures?

Mark Crocker

Don’t choose who to help

An entire village has been burned to ground due to war. You have been working in the region for a few years and have only found two trustworthy families. They work with you and help out whenever you are in the area.

The situation is desperate, but you have a big problem. You have some resources to help people out, but you only have enough to help 5 of the 50 village families, who do you choose to assist?










This is a normal decision I face whenever I am involved in a sustainable development project overseas. Who do you choose? My answer: (more…)

How a pile of compost taught this man’s wife how to write her name

I drove into the southern mountains of Haiti in the back of a Toyota Landcruiser, the vehicle used by most relief agencies. The sideways bench seats, as uncomfortable as they always are, still perfect for bringing us up into the hills. We arrived in Duchity, where over a few days with our partners from pcH we met with many farmers.

compost equals literary
The people in these hills have farmed forever. As outsiders, we were there to support their vision for two major goals.

1. Increased production, also known in less technical terms as “growing more food” – which means more to eat and more to sell.

2. The creation of a co-op. In nerdy MBA or development speak it’s called “improving the value chain”. Co-ops allow people to buy seed in bulk, share tools to reduce costs, and ship product in larger quantities.

The question was “did it work”?


You have an appetite for Aid Work …

… but do you have the stomach for it?

This was the question a friend posed to me a couple of months ago in Haiti. It made me stop and think. I teach people about patience in community development, but if I am honest, my first impulse is to come up with a brilliant solution.  I know lots of ways to fix the problem, and I have a fight to stifle these words from leaving my mouth “Have you ever thought about …?”


I started this work, out of a dream to travel and save the world. I wanted to be the solution to the biggest problems on the planet. I saw people inspire their friends to fill a container with shoes for kids who have none. Others pay for prostitutes to give them a night away from their pimp. I heard of groups stepping between men with guns and their victims!

Inspiring stuff. Who wouldn’t want to be a part!?!

Then I joined the ranks of aid workers and saw the other side of the story. Real aid work is waaaay different than the images on CNN. (more…)

How to know if you are a traveller or tourist

I don’t hear anyone saying that they want to be known as a tourist. If anything, when I find out someone has just got home from a cruise, they sometimes feel the need to explain themselves. They explain that they got away from the group every chance they got to have a ‘real local’ experience. What is a real hard-core traveller supposed to do, with travel so easy and cheap, it seems like everyone is doing it.  Don’t fret! Here are the top five tell-tale signs to separate the hard-core traveller from the cruise-line tourist:

Traveller or Tourist







 photo by Ian T. McFarland

1.  Tourists go and buy travel gear at travel stores before they leave – Travellers go and buy the more expensive travel gear at travel stores before they leave.

2. Tourists learn a few phrases of the local language before they go. Travellers explain that they could not possibly learn a few more phrases since they travel to so many other places in a year. The tourist is grateful when a traveller helps out, not with a few words in the local language, but with an iPhone app.

3. When walking down the street in a new country, tourists make eye contact with other tourists when they see one another. Travellers will pretend not to see each other.

4.  Tourists say, “Where are you going on your next vacation!”  Travellers respond with a world-weary sigh and suggest “When you travel as much as I do you don’t always know where the road may lead …”  Travellors know that eager desire to see new places is not cool – Yoda-like pronouncements are cool.

5. Travellers call themselves something funky like “expats” or “temporary nomads” – tourists call themselves ‘travellers’

What do you think? Are you a traveller or a tourist? Is the word ‘Traveller’ just a newer hipper word instead of ‘Tourist’?

Got any more to add to the list?

Mark Crocker

How to tell the story of poverty without exploiting poor people … again

A few years ago I talked with a person who wanted to volunteer overseas. As she spoke she gushed about her love for the poor in Africa, and at one point actually said these words, “I just love those chocolate babies!” I am not joking. Those words actually came out of her mouth. She meant it in love and compassion. Her heart was in it, but her words were a bit insane.


The #1 Change That Haiti Needs

I recently had lunch with a friend and we talked, as I often do, about international relief and development work.  He asked about my travel over the next year and I mentioned that I was planning another trip to Haiti in about a month. He asked, as most people do whenever I mention Haiti, “So how are things going there anyways?”

Photo Credit: h.koppdelaney via Compfight cc
Photo Credit: h.koppdelaney via Compfight cc

I have found that the unspoken question behind this question is this, “Is all of our efforts, goodwill, intentions and resources really making a difference? Are we able to change what seems like a fundamentally broken place?”

Are we making a difference?

I responded with some of the success stories, and suggested that it takes time to change social patterns, thoughts and behaviours (worldviews), blah, blah, I started to bore myself. I realized as I spoke, I knew the most critical, most difficult, #1 change in attitude that is absolutely necessary in any successful development project.


how poor is poor

How Poor is Poor? Comparing personal wealth

How poor is poor? It is a tough question to answer. Does it come down to an amount in a bank account or something else? I think that a meal I had in Sendai, Japan helped me understand what it means to have enough wealth to make a choice

I like to eat out. I love the variety of options. The ingredients I don’t normally stock in my kitchen. When it is time to head out, like lunch today I always ask the same question. “What do I feel like?” If I am in a new city with a friend, the question changes slightly, “what are my options?” That was the case when I was in Japan – I ate a tonne of great sushi, fantastic udon and katsu dishes, and of course some excellent beef tongue.

Tongue is not my normal ‘go-to’ meal, but I was in Sendai reviewing some of our work by ERDO and my host wanted to show me something special – in Sendai that is cow tongue.


Quite tasty – although I wasn’t sure who was tasting who!


This choice of mine is pretty incredible. Living in Canada, I can find and afford almost any type of good food I can imagine! It made me wonder about this word “options”


What if there were no options?

That is a pretty good definition of poverty. Being poor is not so much about a $ amount as it is about the ability (or inability) to make a choice.

Think about it for a minute. What are you able to choose regarding …

  • your next meal?
  • your career?
  • your home?
  • your childs school?
  • your footwear?
  • your sense of style?
  • your vacation?
  • the colour of your car?

I wonder if it is in these options, that we find out how poor is poor. It is in the differences in the ability to make a choice that wealth and poverty are defined.


Levels of wealth:

There are many ways to define our wealth – we can compare bank balances, or perhaps we can compare what kind of choices our finances will allow us to make.



Many parts of the world has not reached this level.

This is a precarious place, a flood or hurricane, a long cold spell or lack of rain can turn a year deadly. Of course, like all good neighbours, others will help, but the majority of the people who live around you are at the same spot, so they too are affected by what affects you. If you are in trouble, chances are good they are in trouble too.

If you do not need to choose one child over another for education or tonights meal, congratulations – you have reached the first level of wealth!


The next level is MARGIN – you have access to support, medical care in an emergency.

If a flood comes and you lose your house, you have opportunity to access support


Future orientation:

The next tier to reach is to provide more for your children than for yourself.

You can think beyond a day, week or even a month ahead.  You can begin to think about the next generation.  Your child can be fed AND go to school.



The next level of wealth is one where you can provide a certain level of COMFORT, you can buy that luxury item – a tv, a personal car, a shelf of books!

Your resources go beyond basic needs.



Next we come to PREFERENCES. not only can you buy comfort, you can buy with a degree of personal choice in mind.

That used car you want can be either silver or red.

When you buy some entertainment, you choose between that game or this other book. Here you are able to choose what you wish.


Is the level of wealth where you can buy items out of bored choice.

You can make purchases  or donations on a whim.

If you spend money in a casual way, you will not miss it at all.


Where do you fit? and what do you feel like for lunch?

Mark Crocker

Why I Refuse to ‘Just Help Out’


Photo Credit: woodleywonderworks via Compfight cc
Photo Credit: woodleywonderworks via Compfight cc

Many people ask me what I actually do when I show up in a new country. Do I pick up the tools and help out in a garden project, do I build the walls or hire people to build? Am I training people on how to start a new business? Handing out food, water, clothing and blankets from the back of a truck? What does it look like?

If I try to explain “community sensitization” and “needs & asset assessment“, I watch eyes glaze over. As interesting as being an accountant I suppose …

Some wonder why I don’t “just start helping people out!?” I have one really important reason why:

I want the projects that I am involved in to last beyond me

I want someone other than me to own the project. I leave.  I always leave and so will you. If you like the idea of starting a sustainable partnership, then how you think about a project will make it succeed or fail.

  • Whoever starts a project owns the project.
  • Whoever pays for the project owns the project
  • Whoever manages the project owns the project
  • Whoever problem-solves the project.   Owns. The. Project.

Just like here. So what’s the problem? Some people ask, why not just own the project? Simple.

Whoever owns the project, owns the future problems of that project.

Have you heard those horror stories of wells that were put in and fell apart in a year, or buildings that are falling down and no one maintains them?  Of course you have, we tell those stories of international development all the time.

I don’t want to own projects. I want to help the dreams of communities.  I can’t do that if I am the one who decides how that community develops.

Sustainability is a tough practice. People say that they want to be involved in locally owned and sustainable projects, yadda, yadda, but wishing won’t make it happen

Here is what I will do.

  1. I spend way more time into the beginning of a project than the project itself – sometimes years. The more time you put into pre-project, the greater the chance that the project will last
  2.  Unless people are going to die today or tomorrow, I ignore immediate needs and inquire about peoples dreams = the real local priorities
  3. I listen
  4. I look for people in the community who are already successful. I highlight what they are doing. And I point to them as a possible model for others
  5. I am inspired and learn
  6. I find tools and resources to help people discover and put voice to the kind of future they hope for their children and grandchildren
  7. I am offered meals and rides
  8. I offer tools for people to use (or not)
  9. I share examples of other communities who are successful and invite others to be inspired by the stories
  10. I am taught even better ideas from people as they explore and share new innovative ways to deal with old problems
  11. I walk alongside and share my own experiences and resources to help people fulfill their dream
  12. I receive new ways of seeing the world, new skills and abilities, new places on the planet to visit, and an incredible story to live

If I come up with my own dream, people will often welcome them, but they won’t own them. They are my dreams after all. My work is with community development and great community development takes time.

How much time should we take to start a project?

Mark Crocker

This beautiful woman has AIDS

When I think of HIV and AIDS the last image I normally associate with the disease is beauty, but this video turns that idea upside down.

Have you ever met a person with HIV or AIDS?

Mark Crocker

Where did Africa Go?

This is a map of the world with a twist. Instead of having each country (or continent) represented by land mass and area, each country is scaled according to Gross Domestic Product (GDP)

world map gdp

Canada looks like a toque, two sizes too small …

Some countries look like they could use a jog around the block, and forego the double-chocolate cake for desserts …

But where did a whole continent go?

Mark Crocker

What it feels like to be your victim

This is a poem i often use as I assist volunteers to prepare for work and life overseas. Consider the words. They are incredibly important:

Great White Mother

You, great white mother,
take beggar-African-Indian children;
You who feel so much for yourself and your world
will reach out to touch them and save them!?

You, great white mother,
and your mate, the great white father,
working ceaselessly in your own ways
to save and to touch us all;

He bombs us
in Lebanon and Libya,
massacres us
in Central America and Abyssinia,
starves and mutilates us
wherever he finds us,

while you pour out your sick, guilt-ridden love
over our tired and broken bodies
the spirit in us chokes — and suffocates — and is

What your mate, the great white father,
could not accomplish
with all his bombs and armies and churches,
you, great white mother,
will have accomplished
with your charity and goodness-filled heart.

He would break our spirit
and disempower us with his might;
You would break our spirit
and disempower us with your love.

So you, great white mother,
who give birth to dead children,
massacring their humanity in your womb
and in their childhood
by silent compliance with the great white father,
will love and touch us?

You, who cannot respond
to your poor-jobless-starving-homeless-battered-heatless
white sisters–will love and touch us?

Do you not see
that we are still burning from your touch?
That my sisters are being butchered and sterilized
while you are having fantasies
about birthing like women do in Africa?

That our children are poisoned by the drugs and pollution
your mate dumps onto us,
while you sit dreaming of poisoning their humanity
with your lily-white love?

Your New-Age missionaries
to replace
the great white fathers’ old church missionaries,
all attempting
to dehumanize us,
deny us our rage,
our hatred,
our strength,
our right to liberate our humanity?

And you, great white mother,
do all this in the name of love.
Yet, we both know that your existence depends on us!

You cannot play
the saviour,
benefactor, civilizer,
pure-white, charitable, loving, forgiving,
noble, highly-evolved, good mother
unless you make us become
poor-starving-sick-beggar-African-Indian children.

Well, great white mother,
you just try to touch me or my children …
You just try to love us into your salvation!
From your nice white position,
high up there,
above the rest of us;
You just try–and I will smash you!

Sunera Thobani
Editor/Publisher of Aku, magazine for forum on East Indian views in Asian immigrant community, Vancouver. The Brown Bagger Vancouver Cooperative Radio, May 10,1991

Would you like to be the victim in someone else’s story?

Mark Crocker

Keeping things in Perspective

I just spent the last 7 hours tearing my hair out trying to get ifilm to burn a dvd copy of my HIV/AIDS process theatre project for Sierra Leone (leaving next Thursday…)

I finally finished and was glancing through some archival material i have and once again came across this poem …

An Easy Essay
by Peter Maurin

The world would be better off
if people tried
to become better,
And people would
become better
if they stopped trying
to be better off.

For when everyone tries
to become better off
nobody is better off.
But when everyone tries
to become better
everyone is better off.

Everybody would be rich
if nobody tried
to become richer.
And nobody would be poor
if everybody tried
to be the poorest

And everybody would be
what he ought to be
if everybody tried to be
what he wants
the other fellow to be.


It was a timely reminder. Now back to putting this dvd together to help curb the 7% of Sierra Leonians with the HIV/AIDS virus. I just needed perspective

What inspires you?

Mark Crocker